Irony peaked with the "Weekend Campout" colorway of Nike's classic Air Monarch. The Monarch has earned its title of being the daddest dad shoe of them all, and sneaker collectors have laced them up ironically for years. But the Weekend Campout colorway brought the sneaker to the next level, offering an elevated version of the shoe. Doing so in limited numbers throttled supply and raised demand.
Each year, the major sneaker brands trip over themselves to capture the LGBT market during Pride Month, but Nike was one of the first. With a team of LGBT designers, the brand consistently creates some of the most authentic designs, year after year. This time, it focused on a handful of newer silhouettes, like the Air Max 270, Epic React, Air Vapormax Plus, and Zoom Fly. Each year, Nike's BeTrue designs become subtler. While two of the four designs used the tried-and-true rainbow motif, the runners leaned more into neutral tones with hits of color in the form of the Pink Triangle. As the LGBT community is recognized as an accepted group inside of mainstream American culture, the Pride designs must follow suit. That's exactly what Nike did this year.
It's no secret that the Air Max 270 Bowfin is one of the stranger silhouettes that released this year, but it suddenly made sense when we caught the Atomic Violet colorway. The shoes are wild: The uppers are a mess of materials with an attached tongue, a ribbon-constructed lacing system that culminates in a lacelock, and even a ripstop top that acts as a shield for the rest of the shoe. The sole is a triumph on its own: texture and line come together with a bright mudguard, and then a 270-degree air bubble at the heel. There are subtler colorways of the kicks, but with a blend of lavender, pink, mustard, white, and black, the details of the shoe are elevated and we get to see what makes it truly unique.
Sandals are best suited for shorter walks on surfaces that don't have much litter or gravel, which tends to get picked up by any sandal design. Once used to the sandals, some walkers wear them regularly for 10 kilometers or longer walks. While trail sandals are big sellers, hikers often report they are best used for daypacking or in camp rather than when carrying a heavy backpack on natural trails. That said, many long-distance walkers on the Camino de Santiago wear trail sandals some or all of the time. It is an individual choice. You should definitely try them on shorter walks before tackling long distance walks in sandals.
The Adidas Crazy BYW deserves to be on every list it can get on. The shoe perfectly blends the heritage of Adidas’ Crazy line that launched in the early '90s while incorporating contemporary materials and design. Further, it’s an amazing representation of how Adidas is forming a new identity in the last few years: wild soles, fun texture, and playful lines. One of our earliest introductions to the shoe was the collaboration with Bristol Studio that brought us not just one take on the silhouette but two. The collaboration represented and early apex for the shoe that has been approached since, but never quite met again.
Many of the walkers who wear sandals for walking 10 kilometers or more wear socks with them. Socks put a barrier between the straps and the foot, reducing the risk of hot spots and blisters. Many walkers say they wear their walking sandals year-round, which they can only do by adding socks. Socks can also wick moisture away from the sole of the foot to keep it dryer.
2018 was an intense year for sneakers. We started the year heavy on the chunky soles and dad shoe trend, and, as the year wraps up, we're getting more into personalized pairs. White sneakers are appearing across every market, acting as canvases for amateur creatives to leave a personal touch on their kicks. Meanwhile, brands have also been focused on blending the past and the future; you’ll find this list is populated with shoes that draw inspiration or elements from the '80s and '90s, but play with them in very contemporary ways. And while technology used to be about running away from the past, the sneakers in 2018 show us that we can use it as a launching pad. This is our list of the best sneakers of 2018.
After initially teased in collaboration with Undercover, the Element React 87 became one of the most highly anticipated sneakers of the summer. The shoe combines the sole tech of the React with an innovative translucent upper that reflects some subtler trends in the sneaker industry. The shoes have only released in the black and white versions, each selling out whip quick. Expect Nike to roll out a ton more colorways of this sneaker. Nike has been hurting for a win like this. They finally got it.