2018 will go down as the year Nike and Jordan Brand started thinking about the women’s market seriously. Jordan created an entire sub brand devoted to their female customers, and launched pieces with the “1 Reimagined” program. Ten new takes on the Jordan 1 and Air Force 1 offer complete shakeups of these classic designs, shuffled up for a female customer base. Don’t let the gender designation get in the way; some of these deserve full market distribution.
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