The Justin Timberlake take on the new Air Jordan 3 wasn’t just a game changer because it used the original Tinker Hatfield sketch for the iconic Jordan 3 as the design base (that includes a Swoosh that seems intrusive 30 years later), but also because Nike dropped the shoes when Justin Timberlake took the stage during the super bowl. It was a true sneaker moment that definitely goes down as a hallmark of 2018.
The Yeezy brand has taken a status hit this year, with a dizzying amount of releases in super high volumes, fronted by Kanye—who has become an embattled figure in his own right. But in terms of aesthetics, the Mauve Yeezy Boost 700 represents a high watermark in design. The right tones of deep purple are on grand display thanks to the textural variations of leather and suede, and get just the right break from two hits of neon green. If you can separate style from politics, these are the best sneakers from Kanye and Adidas in years.
Going beyond the traditional patterns and taking a page from the styles of the past, check out the uber cool range of styles from United Colours of Benetton and Roadster. Sports sandals for men are available in a variety of colours, and it’s up to you to pick out your favourite, of the many options white is seldom seen for footwear. Mens white sandals are an uncommon approach to men's footwear, but when paired with olive shorts and a Grey linen shirt, they make for one dashing summer look!
2018 was an intense year for sneakers. We started the year heavy on the chunky soles and dad shoe trend, and, as the year wraps up, we're getting more into personalized pairs. White sneakers are appearing across every market, acting as canvases for amateur creatives to leave a personal touch on their kicks. Meanwhile, brands have also been focused on blending the past and the future; you’ll find this list is populated with shoes that draw inspiration or elements from the '80s and '90s, but play with them in very contemporary ways. And while technology used to be about running away from the past, the sneakers in 2018 show us that we can use it as a launching pad. This is our list of the best sneakers of 2018.
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If you want wear your strappy sandals for a hot date or all of those summer parties on the beach, GoJane also carries wedge sandals that will elongate your legs and bring a breezy summer style to your favorite outfit. Flip flop wedge sandals are the perfect blend of casual and dressy, while wedge sandals with tribal prints, tassels and floral prints add a pop of color and texture that looks straight off the runway.
Easily one of the most hyped sneakers of the year, the duo of black and white Air Prestos from Nike and Off-White were also one of the best. Virgil Abloh snapped with the original Air Presto from his "The Ten" collection last year, and, while the design was initially overlooked, it has since proven itself to be one of the most progressive from the collection. The complexity of the silhouette lends itself well to the subtleties of black and white to let the textures come through. Fans lapped up both colorways, and many of the white pairs have become canvases for homemade customs to near unanimous positive results.
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Kendrick Lamar moving from Reebok to Nike was a natural because Nike gave him the Cortez, and nary has a combination of sneaker and artist felt more seamless. Kendrick used the opportunity to put out a series of colorways inspired by his music and evolving identity, offering a range of aesthetics. The Cortez Kenny III is the best one yet. Black, white, and red play off classic sneaker colorways, but Lamar injected the sneakers with details like Chinese characters embroidered into the toe and "BET IT BACK" printed on the tongue ribbon. It's a brilliant pairing.
The two forefoot straps give this sandal its feminine design while also allowing you to get the right fit. The ankle and heel strap keeps your foot in the sandal so you can walk with a powerful stride. Best of all, the straps are all fully padded to help prevent painful blisters and hot spots. The sandals are flexible in the forefoot, which is just where you need it to be for a good walking step. They provide support with a stability shank while also having a cushioned heel pad and good cushioning under the forefoot.
2018 will go down as the year Nike and Jordan Brand started thinking about the women’s market seriously. Jordan created an entire sub brand devoted to their female customers, and launched pieces with the “1 Reimagined” program. Ten new takes on the Jordan 1 and Air Force 1 offer complete shakeups of these classic designs, shuffled up for a female customer base. Don’t let the gender designation get in the way; some of these deserve full market distribution.
The other thing to think about is whether you would like to have a thong style sandal or one that simply crosses over the top of the foot. The thong style gives you the comfort of being able to hold the sandal in place simply because of how the thong goes in between your toes. This will require less straps and securing straps in the rest of the shoe. The majority of cheap price sandals are made without a thong as these are more considered to be used in beach shoes rather than in a proper shoe that can be worn in more formal settings. You will need to decide on how casual your look is to decide if the thong is a look that you can support or it is something that you're going to want to save for when you're headed to the beach.