It's no secret that the Air Max 270 Bowfin is one of the stranger silhouettes that released this year, but it suddenly made sense when we caught the Atomic Violet colorway. The shoes are wild: The uppers are a mess of materials with an attached tongue, a ribbon-constructed lacing system that culminates in a lacelock, and even a ripstop top that acts as a shield for the rest of the shoe. The sole is a triumph on its own: texture and line come together with a bright mudguard, and then a 270-degree air bubble at the heel. There are subtler colorways of the kicks, but with a blend of lavender, pink, mustard, white, and black, the details of the shoe are elevated and we get to see what makes it truly unique.
Easily one of the most hyped sneakers of the year, the duo of black and white Air Prestos from Nike and Off-White were also one of the best. Virgil Abloh snapped with the original Air Presto from his "The Ten" collection last year, and, while the design was initially overlooked, it has since proven itself to be one of the most progressive from the collection. The complexity of the silhouette lends itself well to the subtleties of black and white to let the textures come through. Fans lapped up both colorways, and many of the white pairs have become canvases for homemade customs to near unanimous positive results.
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The Justin Timberlake take on the new Air Jordan 3 wasn’t just a game changer because it used the original Tinker Hatfield sketch for the iconic Jordan 3 as the design base (that includes a Swoosh that seems intrusive 30 years later), but also because Nike dropped the shoes when Justin Timberlake took the stage during the super bowl. It was a true sneaker moment that definitely goes down as a hallmark of 2018.
Another entry in the reappearing retro runners, the latest collaboration between Supreme and Nike took the surprising form of the Zoom Streak Spectrum Plus. They feature the classic combination of mesh and leather in sharp waves across the upper. Not satisfied enough with the old-school material design, each colorway is covered in flames. The effect is at once respectful of the past, while also giving it a cheeky update. These were by no means Supreme’s most popular collaboration, but they’re fresh and fit squarely into what the industry has been up to this year.
After initially teased in collaboration with Undercover, the Element React 87 became one of the most highly anticipated sneakers of the summer. The shoe combines the sole tech of the React with an innovative translucent upper that reflects some subtler trends in the sneaker industry. The shoes have only released in the black and white versions, each selling out whip quick. Expect Nike to roll out a ton more colorways of this sneaker. Nike has been hurting for a win like this. They finally got it.
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